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Flash on TV. TV on AIR.

November 1, 2010

Google TV adopted the Flash Player and Adobe AIR, seamlessly into many TV sets, namely Sony, Samsung and many other devices. Makes sense when they coined the term, the ‘Open Screen Project‘. One of the most important new technologies presented at AdobeMAX 2010 is in my opinion “AIR for TV”. Flash Player is now present on multiple screens ranging from desktop to mobile passing by tablet and set-top-boxes.
The TV screen is always been one of the most desired and the availability of Flash on TVs and STBs is a strategic move. We already knew that Flash will be supported by Google TV.

The world of applications for the living room is one of the most promising and “rich”. The income generated by the traditional TV world is still huge and the kind of interactity that a connected tv can assure can only enhance the business giving tailored advertising at a generally untargeted media.

In this scenario Flash is the perfect mate for the big companies who want to create new business model in this market (Sony, Google, Samsung in primis) but has to fight at the same time the power of Apple and his vision. In this context Flash is a tool that assure the availability of millions of developers ready to develop very good applications for new app markets. The most important features of AIR for TV is the StageVideo.


From → AIR, New Frontiers

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